Our Clients

Crossroads has worked with a broad array of clients from around the country including high profile US Senate races, campaigns for city council, national issue advocacy organizations, and local ballot initiatives. Each client's unique situation received Crossroads' fullest attention in a personal working relationship.

Colleen Hanabusa for Congress

Hawai’i State Senate President Colleen Hanabusa found herself in a highly competitive race in a special election to fill an empty congressional seat. With Crossroads’s help online and in the field, Colleen was the highest Democratic vote-getter in that contest. Well positioned to challenge the now-incumbent Republican in the fall general election, and with Crossroads’ help in communications, field, and online, she took the seat with 53% of the vote and became one of three Democratic pickups in the House that cycle.

Dan Inouye for U.S. Senate

Dan Inouye, running for reelection in 2010 to the U.S. Senate, used Crossroads to develop his website and assist in content development. After launching the site, Crossroads staff continued to be involved in content updates and assisting campaign staff with marketing and technological expertise. As the election drew near, Crossroads staff aided the campaign in paid canvass operations and direct mail production. Senator Inouye was ultimately re-elected with 75% of the vote.

Julia Brownley for Congress

California’s new primary system has upended traditional politics in the state, causing politicians to develop new strategies and run aggressive field games to advance to the general election. Julia Brownley turned to Crossroads to develop her website, run the day-to-day operations of her online strategy, and develop and execute her field plan. With Crossroads’ help, Brownley advanced from the primary and is in a position to flip the seat in November.

Paul Penzone for Sheriff

Paul Penzone finds himself in the midst of a local race garnering national attention. While his opponent stars in reality tv shows and makes national news by disparaging the president, Paul is using Crossroads to communicate with and win over the voters. With Crossroads’ help in national political outreach, online, and on the ground in Maricopa County, Paul is well positioned to oust “America’s worst sheriff” and to bring the rule of law back to Arizona.

Our Clients (current and past)

America’s Voice

America’s Voice needed help adjusting its brand to become the consumer-oriented information outlet of the immigration reform movement. Crossroads helped move through an identity building process and used that information to craft a mission statement, helped find a web development team to build an online presence for that vision, and helped develop processes to keep America’s Voice at the forefront of the outreach to information consumers.

American Immigration Council

The American Immigration Council looked to better integrate itself with federal and state players in the immigration field, as well as deepen and broaden its online marketing. Crossroads is assisting AIC to create an online program that will expand the organization’s profile and identifying metrics to measure success. Crossroads is also helping to build relationships for AIC that will aid them in making immigration reform a reality.

Ami Bera for Congress

Crossroads assisted Dr. Ami Bera’s candidacy to represent California’s Third Congressional District. Firm staff provided a broad array of of services to the campaign, including providing assistance developing and executing field plans, providing entrée to Beltway insiders, and online assistance to engage the netroots.

Boycott Intolerance

The National Council of La Raza used Crossroads to quickly build and launch a website to accompany its Boycott Intolerance campaign, a reaction to Arizona’s discriminatory SB 1070 law. The website, built on top of ExpressionEngine, features actions for supporters to take, updates on the legislation in Arizona and copycat legislation around the country, and information about the effect the law is having.

Brian Foley for Town Supervisor

With voter registrations running three to two in favor of his opponent in 2007, Brian Foley needed to be sure he was engaging every last eligible voter. Crossroads put together a field organization to reach out to the community of half a million people, worked on the campaign’s direct mail, and built his website. With a detailed record of accomplishments for the community in his first term and his plans for the future of the community, Brookhaven voters found Foley was the right man to lead them forward.

Brookhaven Town Democratic Committee

Having broken a decades long Republican lock on the area’s elected positions, the Brookhaven Town Democratic Committee in 2007 was determined to continue their drive. The Committee fielded a slate of candidates for every seat on the ballot in the cycle. To support those candidates with their limited resources, the Committee ran a coordinated campaign with common messaging, materials, and resources.

Bryon Eagon for Madison City Council

With the incumbent Councilmember leaving his seat in an all-student district in 2009, Bryon Eagon announced his candidacy to represent the University of Wisconsin - Madison campus. Crossroads put together a simple website for the race to help articulate policy proposals and coordinate volunteers during his succssful campaign.

Center for Community Change

The Center for Community Change, charged with helping the poor develop their own strong organizations to improve their communities and change policies and institutions that affect their lives, used Crossroads to assist the organization in the 2008 election cycle. Crossroads staff evaluated operational performance of groups the CCC works with, suggested areas of improvement, and generally advised groups on new programs they were undertaking to improve the prospects of success.

Coalition for Comprehensive Immigration Reform

In 2007 the Coalition for Comprehensive Immigration Reform (CCIR), a broad collaboration of pro-immigrant organizations and individuals worked to influence the national debate on comprehensive immigration reform from a human and labor rights perspective. Crossroads managed the day-to-day field operation for CCIR.

Colleen Hanabusa for Congress

College Democrats of Wisconsin

The College Democrats of Wisconsin, looking to drive youth turnout in Wisconsin’s 2009 spring elections, used Crossroads’ Vote Naked® tool on dozens of campuses throughout the state. The group used its network of local chapters to drive student voters to the Vote Naked® website in hopes the student vote would make the difference this election cycle.

Committee to Elect Lesniak, Cryan, and Quijano

Facing a realistic primary challenge, the Committee to Elect Lesniak, Cryan and Quijano brought in Crossroads Campaigns to consult on field strategy and also run a Vote by Mail program designed to flush out unlikely primary voters and also marginalize the opponents well-oiled Vote by Mail machine. With Crossroads’ help, the incumbents were able to hold on to their seats and ward off the primary challengers.

Dan Inouye for U.S. Senate

DAN PAC

Dan Inouye’s political action committee, DANPAC, wanted to revamp its website to better guide visitors to key information and opportunities for involvement the organization has available. This included paring down underused website sections and highlighting the most important portions of the website. All of this has been linked with a new NGP system for contribution and contact management.

David Leyton for Attorney General

Crossroads has developed a website for David Leyton’s campaign to be Michigan’s attorney general. The process included identifying new content to create and old content to leave behind, a design process, and training on NGP and Expression Engine tools.

Delaware Boots on the Ground

Crossroads helped Delaware Boots on the Ground, a non-profit organization that assists and encourages military members and families during deployment and peacetime by matching services to needs, rebuild their website. The new website better serves the organization’s constituents by making assistance and event information more accessible, make its mission more clear, and improving the donation and sponsorship interface.

Democratic Party of Wisconsin

A leadership change at the Democratic Party of Wisconsin brought about an extended period of transition between the former and current administrations. Crossroads was there to assist throughout the transition process, using our experience in party operations to provide staffing and advice on message development, coordinated campaign relations, voter file management, fundraising initiatives, and general party strategy.

Fair Wisconsin

Fair Wisconsin, the major LGBT issue advocacy and community education organization in its namesake state, needed a way to mobilize youth voters in the spring 2009 Supreme Court election. The group used Crossroads’ Vote Naked® program at dozens of college campuses across the state to raise awareness of the election and the easy absentee voting process the state has available. Hundreds of new voters across the state used the tool to cast their ballots in the cycle.

Foundation for Nuclear Studies

Clean energy is the future. So when the Foundation for Nuclear Studies decided to build a website that would reflect their forward-thinking, innovative ideas, they approached Crossroads. Together, we’re constructing a new website that will share their narrative in a more innovative, meaningful way so that they can build the support they need to secure our energy future.

Gustavo Rivera for State Senate

Voters in the northwest Bronx have become used to corruption. Elected in 2010, State Senator Gustavo Rivera is trying to change all of that. To help get the word out and build out his block-by-block campaign team, Rivera turned to Crossroads to build him a website that would not only make it easier to connect with constituents, but would help his constituents connect with their own friends and family – we built him a clean and powerful website that integrated social media interactions with his existing database so that every interaction is tracked.

Hawai’i Democratic Party

Crossroads helped the Hawai’i Democratic Party put together a winning coordinated campaign, facilitating paid canvass operations and a direct mail program. Crossroads recruited canvassers, managed payroll and directed voter targeting for the Senate, Gubernatorial and Lieutenant Governor races along with both of the Aloha State’s Congressional districts. The firm also designed and produced direct mail pieces and campaign literature.

Henry Sanders for Lt. Governor

With a wide-open seat for Lieutenant Governor and jobs and the economy on the top of voters’ minds, small business owner and non-profit executive Henry Sanders brings a background as a proven job-creator to the Democratic ticket. Crossroads helped build the Sanders for Wisconsin campaign from the ground up - providing support in fundraising, political outreach, and general strategy, as well as online.

Immigrants’ List

Immigrants’ List, the leading pro-immigration reform political action committee, initially brought Crossroads on to assist in further developing their website and online activism program. Crossroads is now helping more broadly, expanding the group’s profile by building relationships with conventional and new media, and engaging in list-building efforts to better Immigrants’ List’s fundraising performance.

Immigration Policy Center

The Immigration Policy Center brought Crossroads onboard to revamp their operational process, communications strategy, and online presence. An extensive fact-finding process was undertaken to identify strengths and weaknesses in the group’s processes and resources. With Crossroads’ help, the IPC is able to better communicate factual information to policy makers and stake holders in the country’s online immigration debate.

Jim Gray for Mayor

Needing a simple website to capture supporter email signups, accept early contributions, and introduce voters to the candidate, Crossroads launched a temporary website to for Lexington Vice Mayor Jim Gray announcement of his candidacy for Mayor. The site includes the announcement press release, email capture system, donation system, and links to social networking services.

Joe Biden for U.S. Senate

Crossroads helped Senator Joe Biden reach Delaware voters by developing flexible, powerful online organizing tools, integrating disparate finance, messaging and content technologies, and repurposing Presidential campaign resources for his Senate race. Crossroads assisted the campaign with their day-to-day online organizing activities and strategy.

John Wisniewski for State Assembly

Assemblyman John Wisniewski is a known quantity – well-known and well-liked. But his campaign’s online capabilities didn’t live up to that full potential. We worked with the Assemblyman to maintain his existing website while changing the CMS – meaning that the visual changes were minimal, but the website had a much more powerful engine beneath the hood.

Julia Brownley for Congress

Menendez for Senate

Bob Menendez running for reelection in 2012 the U.S. Senate, used Crossroads to develop his website and assist in content development.

Mi Familia Vota

Crossroads helped Mi Familia Vota redevelop its online tools to better help immigrants become citizens, register to vote, and find information and tools about key issues that affect their communities. The project included a detailed analysis of the audiences to be served and how to best reach them, fact-finding covering the needs and wants of a dispersed set of stakeholders in the organization, and a comprehensive investigation of tools to fill the group’s needs.

Michigan Organizing Collaborative

Committed to fighting for social justice and working families, the Michigan Organizing Collaborative has always been effective at reaching out through traditional grassroots channels. But in the information age, they realized they needed the ability to communicate and organize online. After reviewing their online and on-the-ground goals, we built a new website (using the NationBuilder platform) to help them translate on-the-web action to on-the-ground results.

National Council of La Raza

In 2008, NCLR undertook a nationwide voter registration and get-out-the-vote campaign. Crossroads helped coordinate more than forty affiliate organizations and assist with field know-how, organizing tools, best practices advice, and the developing printed materials. Currently, Crossroads is helping NCLR engage in the healthcare and immigration debate to help build partner capacity at the local level. In these projects, our team is helping manage grant processes, coordinating with a broad field of affiliated interest groups, and working to improve internal processes and reporting mechanisms.

National Immigrant Bond Fund

The National Immigrant Bond Fund set up a hotline for small dollar donors to donate to the Fund’s efforts to protect the basic human rights and dignity often ignored in immigration enforcement activities. Crossroads helped the Bond Fund select a credit card processor for those transactions and coordinated with their phone vendor and the credit card processor to make the operation run smoothly.

National Immigration Forum

The National Immigration Forum used Crossroads to revamp their online presence and toolset. Crossroads worked to assemble a suite of online organizing tools to advance the Forum’s message and help further the group’s leadership on immigration policy reform. This process resulted in a friendly, informative website with many touch points for individual action and in-depth resources for decision makers and grasstops individuals that has received praise throughout the immigration reform movement.

New American Leaders Project

The New American Leaders Project is committed to getting first- and second-generation immigrants to run for office. It’s an important goal, and to expand their organizational abilities, Crossroads has worked to develop and implement a more robust national plan, organize trainings, build out their online presence, and recruit more candidates for office.

New Democrat Coalition PAC

Crossroads helped the New Democrat Coalition PAC redevelop their website to make it more attractive and inviting to interested information seekers and contributors. Integrating an NGP front end into the website that connects with existing NGP accounting tools simplified the reporting and compliance responsibilities the PAC faces.

New Jersey Democratic State Committee

New Jersey is known for (among other things) their hard-fought elections. So when the NJDSC decided it was time to reengage and reenergize their supporters online by renovating their website, they worked with Crossroads team – which has extensive experience both in online organizing and field planning – to create a new website showcasing their latest efforts, most important campaigns, and rebranding themselves with a fresh, forward-thinking new look.

North Carolina Democratic Party

The North Carolina Democratic Party, finding itself with one of the nation’s hottest US Senate races on its plate, needed a winning get-out-the-vote strategy to put Kay Hagan over the top. Crossroads built a GOTV plan including volunteer and paid canvass and phone banking operations that drew thousands of voters to the polls, successfully sending Senator Hagan to Washington.

Paul Penzone for Sheriff

Progressive Majority

Progressive Majority, continuing its mission to promote local up-and-coming progressive candidates, is fully engaged in over 100 local in races across the country. Crossroads is helping Progressive Majority refine its 2010 political plan, aid its implementation, and advise and assist its political program in 2011 and beyond.

Public Notice

The Public Notice’s goal is to provide Americans with clear, unbiased, and useful information about key economic and fiscal issues. Because America’s future should rest in the capable hands of a knowledgeable people.

Randy Parraz for US Senate

Needing a simple website at Randy Parraz’s campaign kickoff, Crossroads built a launch site with email and volunteer signups, ActBlue contribution pages, and candidate background information. The process also included logo-work for the campaign.

Reform Immigration FOR America

The Campaign to Reform Immigration FOR America is a national coalition of individuals and grassroots organizations with the mission to build support for workable comprehensive immigration reform. Crossroads is helping the coalition to develop quality field targeting plans and manage the groups and individuals necessary to execute a winning strategy. A metrics-driving approach will help evaluate the effectiveness of programs so they can be adapted as the campaign progresses.

Reproductive Health Technologies Project

After conducting an extensive research survey of American voters and their attitudes toward women’s reproductive health technologies, the group needed a way to disseminate that information to its allies throughout the country. Crossroads advised the group on the creation of their informational video, including best practices for the audio recording portion of the project. Crossroads further converted their slide show presentation to video, dubbed the audio, and created a final master DVD for duplication.

Richard Brodsky for Attorney General

Candidate for New York attorney general Richard Brodsky used Crossroads to design and build a campaign website with NGP integration to get him through primary and general elections. Crossroads is currently acting in an as-needed advisory role to provide assistance with more technical needs as they arise.

Save New Jersey’s Developmental Centers

Crossroads built a website dedicated to providing support and advocacy for residents of New Jersey’s Developmental Center communities and their families. Our client is a coalition of residents, family members and professional staff and health aides represented by CWA, who believe in better choices for the mentally retarded and for those who care for them and guide them.

Shirley Abrahmson for Wisconsin Supreme Court

Shirley Abrahamson for Wisconsin Supreme Court

Shirley Abrahamson, Wisconsin’s Supreme Court Chief Justice, needed a way to mobilize voters for her re-election bid. The campaign used Crossroads’ Vote Naked® program, rebranded for use on the campaign, across the state to raise awareness of the election and the easy absentee voting process the state has available. The campaign was victorious, defeating her opponent by 18 percentage points.

Stefanie Mach for State House

For her competitive state house race in Arizona, first-time candidate Stefanie Mach wanted a team that could combine design acumen with extensive political experience. Crossroads worked with Stefanie on the ground floor (working to design a logo) and built up from there – creating an interactive website that would allow her to collect as much information about supporters as possible.

Tennessee Immigrant and Refugee Rights Coalition

Davidson County, Tennessee held a special election in January 2009 on a proposed English-only initiative. TIRRC joined a group of similarly concerned organizations to fight this proposal. Crossroads successfully helped TIRRC reach out to the area’s immigrant community by developing a field plan and mail materials to educate voters on the issues and get them to the polls. Voters rejected the proposal by a 19% margin in the highest turnout for a special election in decades.

The Partnership for Working Families

Across the country, there are local organizations working to make transformational change through civic engagement in the working class. The Partnership for Working Families acts as a nationwide network for these groups to coalesce and share best practices. Using our extensive civic engagement and field experience, CCS has worked with the Partnership to increase their capacity, develop and institute a new plan for civic engagement and create a more effective, affordable model going forward.

Tom Barrett for Governor

Needing a simple website to capture supporter email signups, early contributions, and initial volunteer signups, Crossroads launched a temporary website to coincide with Mayor Barrett’s announcement of his candidacy for Governor of Wisconsin. The site included a transcript of his announcement speech as well as integration with NGP tools.

Trevor Thomas for Congress

Trevor Thomas brought Crossroads on board to help develop his field strategy for winning the competitive congressional primary in Michigan’s 3rd district. As the Democratic primary draws closer, Trevor is building his grassroots campaign by relying on Crossroads’ expertise in implementing paid canvass operations, phone programs, and direct mail voter contact to show voters that he is the only true progressive in the race.

U.S.-Japan Council

The U.S.-Japan Council had a good website but not the means or expertise to update or utilize it well. Crossroads has moved the website to the ExpressionEngine content management system for easy content publishing and is helping to guide usage and development of the website.

U.S.-Spain Council

When it comes to creating economic ties between the United States and Spain, they are the most important organization there is. And in a world that is increasingly reliant on the internet to connect and create commerce, the US-Spain Council decided that they needed to make-over their online presence. Crossroads built them a new website and designed a new information architecture that enabled them to tell their story and improve relations between the US and Spain.

We Are America Alliance

Coming off a successful 2008 election cycle, the groups making up the We Are America Alliance brought Crossroads onboard to help retool for the 2009 and the 2010 cycles. Crossroads helped the group identify strengths and weaknesses in the organization’s programs, build new capacities to prepare for the 2010 election cycle and the 2010 census, and assist in the day to day operations of the coalition. Crossroads staff have provided technical assistance in fundraising, field, communications, and online to partner organizations.

We Are America Alliance Action Fund

The We Are America Alliance Action Fund set out to demonstrate the power of the immigrant vote by producing a measurable influence in key elections. In 2009, the Fund participated in elections in Colorado and Virginia through its partners in there. The partners, with Crossroads’ staff assistance, successfully ran GOTV programs around Colorado ballot initiatives and a Virginia Gubernatorial race.

Other Projects

Crossroads has developed online tools that are available for use by your campaign or organization. We are more than happy to discuss tailoring these tools to your needs.

DemWire

Seeing a need for a progressive, collaborative news service, Crossroads Campaigns built a service on top of the Pligg social networking platform to quickly deploy a full features social news site. Drawing on the collective intelligence of a community of committed and knowledgeable individuals, DemWire brought the most interesting and relevant news to the desks of politicos across the country without their having to commit considerable time sifting through publications.

Vote Naked

A tool to shock young voters into voting by mail, Vote Naked® has successfully helped thousands of voters cast ballots by mail. In areas with Vote Naked® campaigns, turnout has increased as college students can vote on their schedule, not on election officials’. Vote Naked® technology and data is available for licensing for your campaign anywhere in the country.