About Crossroads

Crossroads Campaigns Solutions is a political consulting firm providing essential services for successful political campaigns, civic engagement enterprises, and nonprofits. With a breadth and depth of experience spanning campaigns from town council to the presidency, our staff is well-suited to provide the guidance and assistance necessary for you to thrive.

What We Do

From local bids for city council to nationally-targeted senate races, Crossroads has helped dozens of campaigns across the country - from candidates and political parties to nonprofits and advocacy organizations - build the campaign needed to win on election day


Grassroots Mobilization & Field
Crossroads can help advocacy organizations and campaigns mobilize communities to take action. We have put together innovative strategies utilizing a plethora of available tools for distributing campaign messages through diverse outlets - contacting legislators through websites, writing letters to the editor, rally events, face-to-face meetings, and a variety of other strategies. Whatever the cause, Crossroads will reach out to your target community and raise awareness of an issue to return positive results.

Strategic & Campaign Planning Crossroads helps campaigns, advocacy groups, membership organizations, trade associations, 527s, and PACs become more effective in accomplishing their internal and public goals. We work hard to develop a strategy that matches organizational capability with short and long term goals. Not content to apply a one-size-fits-all action-plan, we spend the necessary time to assess and understand your organization’s strengths and identify potential areas of improvement.

Message Development & Tools
An important part of any advocacy strategy is communication. The Crossroads team works with organizations to ensure that there is outreach to community media outlets – from print to broadcast to radio to internet. With guidance, talking points, press releases and advisory templates, and tips about how to pitch the media, organizations not only receive positive attention for their current organizations but also have the tools and skills to assist them on future projects.

Spokesperson Training
As the public face of your organization or campaign, your spokespeople will have more impact on the public perception than any other member of your team. Crossroads can help connect your staff and volunteers with the training resources they need to ensure they’re always on their A-game when dealing with print, broadcast, and online media - as well as in outreach to the general public.

Data Management
Modern political campaigns consume and generate a mountain of data. Knowing what to make of all that information and how to put it to work becomes increasingly challenging. Crossroads has helped campaigns throughout the country make sense of their voter files, pinpointing the portions of the populace that need priority attention – those potential voters that staff time is best spent working to persuade and mobilize. With Crossroads on your team, your campaign will run with a precise and rational data strategy.

Targeting Strategy
Effective targeting is one of the most important pieces of a winning campaign, and the tool that makes the difference in a competitive race. The days of political mass-communication are long gone, replaced by micro-communication – talking to small groups of voters in a way that resonates specifically with them, making your messaging more relevant and with a stronger impact. Crossroads can help you identify groups to target in your race, and find effective ways to engage them.

Field & GOTV Strategy
Crossroads has helped dozens of campaigns and issue organizations across the country build winning field and GOTV campaigns. We work with our clients to take their agenda and issues and build an organizing framework that will effectively educate voters, engage activists, and show results at the polls. And most importantly, we will put in place processes that will ensure the sustainability of your grassroots operation long after Crossroads is no longer involved.

Paid Canvass Operations
The last thing a campaign manager needs in the closing weeks of a campaign is the added load of a paid canvass operation. Crossroads staff have put together dozens of canvasses across the country - whether a municipal or statewide election - we’ve been there. We can successfully manage the recruiting, training, logistics, and payroll leaving core campaign staff with one less responsibility on their plate.

Voter Registration
Crossroads can build a voter registration strategy and operation that will produce results. Our experience with campaigns that expand the electorate has been successful thanks to strong management and reporting matched with regular adaptation to the reality on the ground. Our registration programs urge new voters to utilize any vote-by-mail or early vote opportunities available in your state. After all, when more voters can cast a ballot for you, more voters will.

Voter Education
An issue campaign can’t expect voters to take action or turn out on Election Day if they’re unaware of the stakes. Crossroads can help your campaign put together a plan and gather the resources necessary to reach out to key groups and inform them about the voter registration process, or reasons to support your cause, take action in contacting their representatives, or vote for your candidate. We can help you make sure your target audience has the knowledge necessary to make the informed decisions your campaign needs.

Finance Planning
Fundraising is no easy task in the current environment, but Crossroads can help. Our staff can help your group develop a successful fundraising plan. We’ll help you think creatively about fundraising to find unique opportunities that lead to untapped donor dollars. We can help craft creative and catchy messaging to break through the apathy barrier and find the low-dollar donors that make the difference between the Cadillac plan and something less.

Fundraising Execution
The Crossroads staff has raised funds for a wide variety of candidate campaigns, political parties, and advocacy organizations. From direct mail and event planning to donor research and call-time management, our team can help you every step of the way to maximize your fundraising potential.

Online Messaging
Crossroads staff members are campaign veterans who have been responsible for online messaging in a variety of settings. We’ve written fundraising appeals, calls to action, general campaign updates, and everything else imaginable. We’ve been charged with creating email schedules, testing response rates, and finding creative ways to acquire new supporters and utilize existing ones. When it comes to online messaging, Crossroads staff has the experience and creativity to deliver results.

Web & New Media Development
We have built successful websites and online strategies for our clients. Ranging from prominent US Senate campaigns to local elections, our team will make sure your online tools match your online needs. Crossroads can build an online presence from the ground up or work to integrate existing technology and vendors into a comprehensive package to help you embrace netroots. We have experience with diverse content and contact management systems including NGP Campaign Office, Wired for Change / Democracy in Action, Joomla!, and ExpressionEngine. We can help develop strategies for outreach through blogs, Wikipedia, and other online outlets.

Group Facilitationg
Sometimes a third party is needed to keep meetings on the right track in order to meet goals. Other times, everyone knows a meeting is needed, but isn’t sure what the goal should be. Crossroads will work with an organization as the neutral party – looking at the big picture, making sure everyone has a chance to contribute, and working to bring consensus and reach a decision. We’ve worked with all sorts of groups, on all sorts of issues, to reach their goals.

Training Programs
Campaigns often have volunteers and staff who mean well and want to make a difference but, do not have the experience or knowledge necessary to efficiently and effectively carry out assigned duties. The staff at Crossroads has decades of experience that we are more than happy to share with your supporters. Whatever the type of campaign, Crossroads can put together a remote or on-site training program that fits your budget, time constraints, and goals.

Crossroads can help organizations develop plans and gather the resources necessary to contact legislators and mobilize communities to take action on education, direct service, and advocacy campaigns. We have put together innovative strategies utilizing a variety of available tools for distributing campaign messages through traditional and non-traditional communications.

We can help your organization set-up legislative meetings, create briefing material, and engage constituents through letter writing, phone call and email campaigns. Crossroads can also create person-to-person contact programs including but not limited to large scale canvasses, forums and events, voter registration and Get-Out-the-Vote (GOTV) efforts.

Crossroads has helped many electoral campaigns and issue organizations across the country build winning campaigns. We work with our clients to take their agenda and issues and build specialized campaigns that effectively educate and engage people towards results. More importantly, we will put in place processes that ensure the sustainability of your grassroots operation long after Crossroads is no longer involved.


Grassroots Mobilization & Field
Crossroads can help advocacy organizations and campaigns mobilize communities to take action. We have put together innovative strategies utilizing a plethora of available tools for distributing campaign messages through diverse outlets - contacting legislators through websites, writing letters to the editor, rally events, face-to-face meetings, and a variety of other strategies. Whatever the cause, Crossroads will reach out to your target community and raise awareness of an issue to return positive results.

Strategic & Campaign Planning Crossroads helps campaigns, advocacy groups, membership organizations, trade associations, 527s, and PACs become more effective in accomplishing their internal and public goals. We work hard to develop a strategy that matches organizational capability with short and long term goals. Not content to apply a one-size-fits-all action-plan, we spend the necessary time to assess and understand your organization’s strengths and identify potential areas of improvement.

Message Development & Tools
An important part of any advocacy strategy is communication. The Crossroads team works with organizations to ensure that there is outreach to community media outlets – from print to broadcast to radio to internet. With guidance, talking points, press releases and advisory templates, and tips about how to pitch the media, organizations not only receive positive attention for their current organizations but also have the tools and skills to assist them on future projects.

Spokesperson Training
As the public face of your organization or campaign, your spokespeople will have more impact on the public perception than any other member of your team. Crossroads can help connect your staff and volunteers with the training resources they need to ensure they’re always on their A-game when dealing with print, broadcast, and online media - as well as in outreach to the general public.

Data Management
Modern political campaigns consume and generate a mountain of data. Knowing what to make of all that information and how to put it to work becomes increasingly challenging. Crossroads has helped campaigns throughout the country make sense of their voter files, pinpointing the portions of the populace that need priority attention – those potential voters that staff time is best spent working to persuade and mobilize. With Crossroads on your team, your campaign will run with a precise and rational data strategy.

Targeting Strategy
Effective targeting is one of the most important pieces of a winning campaign, and the tool that makes the difference in a competitive race. The days of political mass-communication are long gone, replaced by micro-communication – talking to small groups of voters in a way that resonates specifically with them, making your messaging more relevant and with a stronger impact. Crossroads can help you identify groups to target in your race, and find effective ways to engage them.

Field & GOTV Strategy
Crossroads has helped dozens of campaigns and issue organizations across the country build winning field and GOTV campaigns. We work with our clients to take their agenda and issues and build an organizing framework that will effectively educate voters, engage activists, and show results at the polls. And most importantly, we will put in place processes that will ensure the sustainability of your grassroots operation long after Crossroads is no longer involved.

Paid Canvass Operations
The last thing a campaign manager needs in the closing weeks of a campaign is the added load of a paid canvass operation. Crossroads staff have put together dozens of canvasses across the country - whether a municipal or statewide election - we’ve been there. We can successfully manage the recruiting, training, logistics, and payroll leaving core campaign staff with one less responsibility on their plate.

Voter Registration
Crossroads can build a voter registration strategy and operation that will produce results. Our experience with campaigns that expand the electorate has been successful thanks to strong management and reporting matched with regular adaptation to the reality on the ground. Our registration programs urge new voters to utilize any vote-by-mail or early vote opportunities available in your state. After all, when more voters can cast a ballot for you, more voters will.

Voter Education
An issue campaign can’t expect voters to take action or turn out on Election Day if they’re unaware of the stakes. Crossroads can help your campaign put together a plan and gather the resources necessary to reach out to key groups and inform them about the voter registration process, or reasons to support your cause, take action in contacting their representatives, or vote for your candidate. We can help you make sure your target audience has the knowledge necessary to make the informed decisions your campaign needs.

Finance Planning
Fundraising is no easy task in the current environment, but Crossroads can help. Our staff can help your group develop a successful fundraising plan. We’ll help you think creatively about fundraising to find unique opportunities that lead to untapped donor dollars. We can help craft creative and catchy messaging to break through the apathy barrier and find the low-dollar donors that make the difference between the Cadillac plan and something less.

Fundraising Execution
The Crossroads staff has raised funds for a wide variety of candidate campaigns, political parties, and advocacy organizations. From direct mail and event planning to donor research and call-time management, our team can help you every step of the way to maximize your fundraising potential.

Online Messaging
Crossroads staff members are campaign veterans who have been responsible for online messaging in a variety of settings. We’ve written fundraising appeals, calls to action, general campaign updates, and everything else imaginable. We’ve been charged with creating email schedules, testing response rates, and finding creative ways to acquire new supporters and utilize existing ones. When it comes to online messaging, Crossroads staff has the experience and creativity to deliver results.

Web & New Media Development
We have built successful websites and online strategies for our clients. Ranging from prominent US Senate campaigns to local elections, our team will make sure your online tools match your online needs. Crossroads can build an online presence from the ground up or work to integrate existing technology and vendors into a comprehensive package to help you embrace netroots. We have experience with diverse content and contact management systems including NGP Campaign Office, Wired for Change / Democracy in Action, Joomla!, and ExpressionEngine. We can help develop strategies for outreach through blogs, Wikipedia, and other online outlets.

Group Facilitationg
Sometimes a third party is needed to keep meetings on the right track in order to meet goals. Other times, everyone knows a meeting is needed, but isn’t sure what the goal should be. Crossroads will work with an organization as the neutral party – looking at the big picture, making sure everyone has a chance to contribute, and working to bring consensus and reach a decision. We’ve worked with all sorts of groups, on all sorts of issues, to reach their goals.

Training Programs
Campaigns often have volunteers and staff who mean well and want to make a difference but, do not have the experience or knowledge necessary to efficiently and effectively carry out assigned duties. The staff at Crossroads has decades of experience that we are more than happy to share with your supporters. Whatever the type of campaign, Crossroads can put together a remote or on-site training program that fits your budget, time constraints, and goals.

Staff

Meet the Crossroads Team

John founded (and has since managed) Crossroads Campaigns in 2007, bringing over 22 years of experience in field, communications, technology, and strategic planning. His work since and prior to founding Crossroads has allowed him to apply his unique skills to both electoral and non-profit campaigns and initiatives all over the country (in over 30 states). At Crossroads, John has worked with a broad array of clients, including high profile U.S. Senate races, campaigns for city council, national issue advocacy organizations, and local ballot initiatives.

John also has extensive experience working with non-partisan organizations. As the managing principle of Crossroads, John was the managing consultant for the We Are America Alliance, an FFF grantee comprised of national and state field groups, beginning in 2009. In 2013, John founded the Center on Civic Engagement to continue his non-partisan work in the Latino and African American communities, and to begin his work with emerging API groups.

John has built and sustained his current client base of over 50 organizations by providing long-term technical assistance and support that is unique to each organization’s needs and situations. Some of CCS’s clients (partisan and non-partisan) include:

  • Jared Huffman for Congress – CA 2nd District (2012)
  • Orange County Communities Organized for Responsible Development (OCCORD)
  • Mi Familia Vota
  • National Network of Arab American Communities (NNAAC)
  • Steve Fulop for Jersey City Mayor (2013)
  • New American Leaders Project (NALP)
  • Julia Brownley for Congress – CA 26th District (2012)

Andrew is a Northern California native that came out to the east coast to attend Drew University in New Jersey, but still remains a faithful 49ers fan. Andrew worked on his first campaign Junior year of college doing literature drops and has been doing campaign field work ever since.

Before joining Crossroads, Andrew worked on campaigns in Ohio, New Jersey, California and New York, from Presidential campaigns to local races to issue advocacy campaigns. Recently Andrew worked in the Finance department of the successful New Jersey Marriage Equality campaign and the on going Human Right's Campaign's push to pass the Employment Non-Discrimination Act.

Dane Taylor joined Crossroads in April of 2012 and brings a diverse technical background to the team. Prior to joining Crossroads, Dane worked within a technical aspect at Apple for five years, and prior to that, in advertising and in a development and design capacity in such varied industries as banks, non-profits, education, social-media and email marketing. His experience in web/mobile development, graphic communications, publishing and SEO analysis provides a unique set of offerings and possibilities for our clients.

Dane has been interviewed for his experience and technical background by the Wall Street Journal, and has provided training to non-profits and publishing companies.

As a DC native, he grew up on Capitol Hill, and attended school at The University of the District of Colombia.

Emily is a Georgia native and got her start working in politics with the Georgia House Democratic Caucus. Since then, she has worked on a Georgia Senate race and a Super PAC in Florida. She graduated from Kennesaw State University where she studied communications and public relations. Occasionally, Emily will put down her phone for a good taco or a good book.

Kendra-Sue Derby is a veteran political strategist with over twenty-five years of senior level experience in campaign management, government relations and progressive issue advocacy. She specializes in navigating complex electoral mechanics and operations.

Throughout the years, she has held leadership roles in multiple Statewide, Presidential, Senatorial and Congressional campaigns including Obama for America, as the Virginia Coordinated Campaign director in 2000, and as a Senior Advisor to both Senator John Tester’s campaign in Montana and to Michelle Nunn in Georgia. Derby has served as a strategist at the Democratic Senatorial Campaign Committee, Emily’s List, and the Ron Brown Institute for Political Action. Her issue advocacy leadership includes the Alliance for Justice and Coloradans for Fairness and Equality & Action Fund.

She has worked in Washington, DC for the Peace Corps as a legislative liaison officer and at the Department of Labor. Other clients have included Save Darfur Coalition, M&R Strategic Services, Democracy for America, Alliance for Justice and Susan G. Komen for the Cure.

John is a lifelong resident of Southeastern Pennsylvania where in 2009 he dipped his toe in the waters of local politics that ignited a passion for campaigns. Since then he has branched out from local politics to make campaigns a fulltime career having worked on the 2010 and 2014 Pennsylvania Gubernatorial elections. In between John has worked as a Field Operative in NJ and Texas working to contact and turnout voters for important elections.

As a diehard 4 for 4 Philadelphia sports fan (Eagles, Flyers, Phillies and Sixers) John knows all too well the agony of defeat having only witnessed ONE Championship parade in his beloved city. John suffers from an addiction to Batman that threatens to distract him from daily life.

Aleezah Qasim studied history and international development at the University of Maryland, College Park and interned at Crossroads during the 2016 election. She has experience and is interested in quantiative and qualitative research and is excited to be back at Crossroads working on issues she's passionate about.

Born and raised in Troy, New York, Laurel recently graduated from Gettysburg College where she studied Women, Gender and Sexuality Studies and Political Science. While on campus, she used her academic backgrounds working as an advocacy intern for Planned Parenthood and as a program coordinator for the Women's and LGBTQ Resource Center at Gettysburg College. She is a retired rugby player, avid reader, and recovering clothing horse.

Todd Cook has over two decades of experience working in the areas of public policy, campaigns and coalition management as well issue advocacy. That experience covers time with governmental, non-profit and private sector entities both in Michigan and around the country. In all three areas, Cook has a strong track record of working with diverse groups of stakeholders, public policy decision makers and individual group members to make a positive impact on our society.

Cook’s governmental experience includes time with the U.S. House of Representatives and both chambers of the Michigan Legislature. In the U.S. House of Representatives, Cook worked for Congressman Bob Carr during his time as Chair of the Appropriations Subcommittee on Transportation. In the Michigan Senate, he was lead legislative aid covering tax, budget and economic development issues for then State Senator and current U.S. Senator Gary Peters. More recently he served as the chief of staff for two sessions for Michigan House Minority Leader Tim Greimel where he oversaw a staff of 37. While serving as chief of staff, Cook was named most effective Democratic staffer in a survey conducted by EPIC-MRA for the Michigan Information & Research Service.

Noble is a New York City native that comes from a political family. He first started by registering his classmates to vote during his senior year in High School.

Since then, He has work on many local & state elections. He loves moving the community forward by educating residents on the importance of politcs. He graduated from Howard University where he studied business managment. He loves Basketball,Football & Baseball.

Michel was born in Irapuato, Guanajuato, Mexico and was raised in Fort Smith, Arkansas. Michel got her start in politics by advocating for instate tuition for undocumented students in her state.

From there she decided to stick to the nonprofit sector for many years on various advocacy and issue campaigns for the immigrant community in Arkansas but her favorite work has been voter outreach and education in order to help push her communities reach their political potential. She graduated from the University of Arkansas in 2016 with a major in International Studies and Political Science. She loves playing soccer, binging Netflix shows, and theoretically playing the ukulele.

Interns

Andy, Annie,Caroline and Rebecca

Where we've worked

Contact

Contact Info

1825 K St NW Suite 450, Washington, DC 20006

(202) 962-0595 | (202) 747-2937 (FAX)

info@crossroadscampaigns.com

Get in Touch