Crossroads Campaigns

About Crossroads

Crossroads Campaign Solutions is a political consulting firm providing essential services for successful political campaigns, civic engagement enterprises, and nonprofits. With a breadth and depth of experience spanning campaigns from town council to the presidency, our staff is well-suited to provide the guidance and assistance necessary for you to thrive.

What We Do

From local bids for city council to nationally-targeted senate races, Crossroads has helped dozens of campaigns across the country - from candidates and political parties to nonprofits and advocacy organizations - build the campaign needed to win on election day


Grassroots Mobilization & Field
Crossroads can help advocacy organizations and campaigns mobilize communities to take action. We have put together innovative strategies utilizing a plethora of available tools for distributing campaign messages through diverse outlets - contacting legislators through websites, writing letters to the editor, rally events, face-to-face meetings, and a variety of other strategies. Whatever the cause, Crossroads will reach out to your target community and raise awareness of an issue to return positive results.

Strategic & Campaign Planning Crossroads helps campaigns, advocacy groups, membership organizations, trade associations, 527s, and PACs become more effective in accomplishing their internal and public goals. We work hard to develop a strategy that matches organizational capability with short and long term goals. Not content to apply a one-size-fits-all action-plan, we spend the necessary time to assess and understand your organization’s strengths and identify potential areas of improvement.

Message Development & Tools
An important part of any advocacy strategy is communication. The Crossroads team works with organizations to ensure that there is outreach to community media outlets – from print to broadcast to radio to internet. With guidance, talking points, press releases and advisory templates, and tips about how to pitch the media, organizations not only receive positive attention for their current organizations but also have the tools and skills to assist them on future projects.

Spokesperson Training
As the public face of your organization or campaign, your spokespeople will have more impact on the public perception than any other member of your team. Crossroads can help connect your staff and volunteers with the training resources they need to ensure they’re always on their A-game when dealing with print, broadcast, and online media - as well as in outreach to the general public.

Data Management
Modern political campaigns consume and generate a mountain of data. Knowing what to make of all that information and how to put it to work becomes increasingly challenging. Crossroads has helped campaigns throughout the country make sense of their voter files, pinpointing the portions of the populace that need priority attention – those potential voters that staff time is best spent working to persuade and mobilize. With Crossroads on your team, your campaign will run with a precise and rational data strategy.

Targeting Strategy
Effective targeting is one of the most important pieces of a winning campaign, and the tool that makes the difference in a competitive race. The days of political mass-communication are long gone, replaced by micro-communication – talking to small groups of voters in a way that resonates specifically with them, making your messaging more relevant and with a stronger impact. Crossroads can help you identify groups to target in your race, and find effective ways to engage them.

Field & GOTV Strategy
Crossroads has helped dozens of campaigns and issue organizations across the country build winning field and GOTV campaigns. We work with our clients to take their agenda and issues and build an organizing framework that will effectively educate voters, engage activists, and show results at the polls. And most importantly, we will put in place processes that will ensure the sustainability of your grassroots operation long after Crossroads is no longer involved.

Paid Canvass Operations
The last thing a campaign manager needs in the closing weeks of a campaign is the added load of a paid canvass operation. Crossroads staff have put together dozens of canvasses across the country - whether a municipal or statewide election - we’ve been there. We can successfully manage the recruiting, training, logistics, and payroll leaving core campaign staff with one less responsibility on their plate.

Voter Registration
Crossroads can build a voter registration strategy and operation that will produce results. Our experience with campaigns that expand the electorate has been successful thanks to strong management and reporting matched with regular adaptation to the reality on the ground. Our registration programs urge new voters to utilize any vote-by-mail or early vote opportunities available in your state. After all, when more voters can cast a ballot for you, more voters will.

Voter Education
An issue campaign can’t expect voters to take action or turn out on Election Day if they’re unaware of the stakes. Crossroads can help your campaign put together a plan and gather the resources necessary to reach out to key groups and inform them about the voter registration process, or reasons to support your cause, take action in contacting their representatives, or vote for your candidate. We can help you make sure your target audience has the knowledge necessary to make the informed decisions your campaign needs.

Finance Planning
Fundraising is no easy task in the current environment, but Crossroads can help. Our staff can help your group develop a successful fundraising plan. We’ll help you think creatively about fundraising to find unique opportunities that lead to untapped donor dollars. We can help craft creative and catchy messaging to break through the apathy barrier and find the low-dollar donors that make the difference between the Cadillac plan and something less.

Fundraising Execution
The Crossroads staff has raised funds for a wide variety of candidate campaigns, political parties, and advocacy organizations. From direct mail and event planning to donor research and call-time management, our team can help you every step of the way to maximize your fundraising potential.

Data Management
Modern political campaigns consume and generate a mountain of data. Knowing what to make of all that information and how to put it to work becomes increasingly challenging. Crossroads has helped campaigns throughout the country make sense of their voter files, pinpointing the portions of the populace that need priority attention – those potential voters that staff time is best spent working to persuade and mobilize. With Crossroads on your team, your campaign will run with a precise and rational data strategy.

Targeting Strategy
Effective targeting is one of the most important pieces of a winning campaign, and the tool that makes the difference in a competitive race. The days of political mass-communication are long gone, replaced by micro-communication – talking to small groups of voters in a way that resonates specifically with them, making your messaging more relevant and with a stronger impact. Crossroads can help you identify groups to target in your race, and find effective ways to engage them.

Online Messaging
Crossroads staff members are campaign veterans who have been responsible for online messaging in a variety of settings. We’ve written fundraising appeals, calls to action, general campaign updates, and everything else imaginable. We’ve been charged with creating email schedules, testing response rates, and finding creative ways to acquire new supporters and utilize existing ones. When it comes to online messaging, Crossroads staff has the experience and creativity to deliver results.

Web & New Media Development
We have built successful websites and online strategies for our clients. Ranging from prominent US Senate campaigns to local elections, our team will make sure your online tools match your online needs. Crossroads can build an online presence from the ground up or work to integrate existing technology and vendors into a comprehensive package to help you embrace netroots. We have experience with diverse content and contact management systems including NGP Campaign Office, Wired for Change / Democracy in Action, Joomla!, and ExpressionEngine. We can help develop strategies for outreach through blogs, Wikipedia, and other online outlets.

Group Facilitationg
Sometimes a third party is needed to keep meetings on the right track in order to meet goals. Other times, everyone knows a meeting is needed, but isn’t sure what the goal should be. Crossroads will work with an organization as the neutral party – looking at the big picture, making sure everyone has a chance to contribute, and working to bring consensus and reach a decision. We’ve worked with all sorts of groups, on all sorts of issues, to reach their goals.

Training Programs
Campaigns often have volunteers and staff who mean well and want to make a difference but, do not have the experience or knowledge necessary to efficiently and effectively carry out assigned duties. The staff at Crossroads has decades of experience that we are more than happy to share with your supporters. Whatever the type of campaign, Crossroads can put together a remote or on-site training program that fits your budget, time constraints, and goals.

Balancing immediate solutions with long-term perspective, Crossroads will help your non-profit flourish. We'll work with you to develop a strategy, build your capacity, and build the pieces needed to fulfill your organization's potential.

Staff

Meet the Crossroads Team

John is the founder and managing principal of Crossroads. He has over 20 years of experience with operational and strategic planning. John is also highly knowledgeable in budget and financial operations, having overseen budgets ranging from $50,000 to $4.4 million. His work has taken him to 26 states. At Crossroads, John has worked with a broad array of clients from around the country including high profile U.S. Senate races, campaigns for city council, national issue advocacy organizations, and local ballot initiatives.

Prior to Crossroads Campaigns Solutions, John owned an IT recruiting firm that specialized in local and national placement of information technology professionals. There he developed a client base through prospecting and long-term management of 20-40 clients annually. During that time, John remained heavily involved in the the political and non profit worlds by taking time off to conduct trainings, run GOTV operations, and sit on various boards of political organizations.

Stephanie joined the Crossroads team in the fall of 2013, starting as an intern and then as a staff member. Originally from Newton, MA, Stephanie’s interest in politics developed while interning at her local city hall and then in the Massachusetts Governor’s Office of Community Affairs. She went on to have policy internships with the National Low Income Housing Coalition and Emerald Cities Collaborative in Washington DC, developing interests in urban policy, community development, and affordable housing. All of these experiences contributed to her passion for progressive politics, leading her to Crossroads.

Stephanie graduated from the University of Maryland, College Park with a BA in Government and Politics in 2012 and a MA in Public Policy in 2013. In her free time she likes to visit the local monuments and museums, read political news, and follow her favorite sports teams, the New York Yankees and the New York Giants.

Mike McLaughlin, a native of Prince William County Virginia has been involved in Democratic politics since 2003, and joined Crossroads in 2013. Mike has worked on campaigns in Virginia, Minnesota, North Carolina, Ohio, New Jersey, Pennsylvania and Texas. He has designed, directed and analyzed field programs, organized GOTV operations, and engaged electorates from municipal races to state-wide contests and everything in-between.

Having gotten his start in politics by knocking doors on the mean streets of the Northern Virginia suburbs, Mike believes in the importance of collecting accurate and robust data to inform campaign programs. Mike specializes in being flexible to the needs of campaigns, finding new ways to inform and mobilize voters, and tailoring programs to maximize support for candidates and issue campaigns.

When not working on campaigns Mike can be found playing blackjack, trying to make the perfect chili recipe and watching college basketball. He is a graduate of Seton Hall University.

Maddie joined the Crossroads team in July 2014. Originally from Fairfield, CT, Maddie's interest in politics began at a young age, but her passion for progressive policy grew through an internship at Mutual Housing Association of Southwestern CT, a low-income affordable housing firm. In the Summer of 2013, Maddie served as a press and legislative intern for U.S. Senator Richard Blumenthal in Washington, DC.

Maddie is a graduate from Miami University in Oxford, OH with a degree in Public Administration.

Andrew is a Northern California native that came out to the east coast to attend Drew University in New Jersey, but still remains a faithful 49ers fan. Andrew worked on his first campaign Junior year of college doing literature drops and has been doing campaign field work ever since.

Before joining Crossroads, Andrew worked on campaigns in Ohio, New Jersey, California and New York, from Presidential campaigns to local races to issue advocacy campaigns. Recently Andrew worked in the Finance department of the successful New Jersey Marriage Equality campaign and the on going Human Right's Campaign's push to pass the Employment Non-Discrimination Act.

Drew joined Crossroads in the spring of 2014 and brings a wealth of grassroots, campaign, government, and legislative experience. He worked at the Sierra Club for nearly five years where he served a number of key roles. As the the Club's National PAC Director Drew facilitated the organizations national endorsements and coordinated political activities. As a Senior Campaign Representative he developed and implemented national campaigns to build public support for land preservation. While at the North Carolina Chapter of Sierra Club he served as Director of Government Relations, working as the chapter's lobbyist at the state level. Prior to living in Washington DC, Drew worked on numerous state-level and national campaigns, including Kay Hagan's successful bid for US Senate in 2008 as a Regional Field Director. Drew has also worked on policy within the North Carolina General Assembly as a Legislative Assistant for a Democratic member of the State House

Drew is a graduate of North Carolina State University and is will complete his Master of Public Administration at American University in spring of 2015. When not working or studying for his masters, Drew continues to hopelessly chase his lifelong dream of becoming a rockstar by playing bass in his band, The Riverbreaks

Chad Smith, a native of Port Orange, Florida, started in Democratic politics in high school and transitioned into journalism while at the University of Florida.

After graduating with a bachelor’s degree in Journalism and a minor in History in 2008, he spent four years as a newspaper reporter—in St. Augustine and Gainesville—before returning to UF to pursue a master’s degree in Political Science, with a concentration in campaigning.

In 2012, he worked on President Obama’s re-election campaign as a deputy field organizer in Tallahassee. Chad started at Crossroads as an intern in 2013 before joining the staff, specializing in campaign communications.

He obsessively follows the Florida Gators, and enjoys reading Cormac McCarthy books and riding his bike around town, though not at the same time.

Dane Taylor joined Crossroads in April of 2012 and brings a diverse technical background to the team. Prior to joining Crossroads, Dane worked within a technical aspect at Apple for five years, and prior to that, in advertising and in a development and design capacity in such varied industries as banks, non-profits, education, social-media and email marketing. His experience in web/mobile development, graphic communications, publishing and SEO analysis provides a unique set of offerings and possibilities for our clients.

Dane has been interviewed for his experience and technical background by the Wall Street Journal, and has provided training to non-profits and publishing companies.

As a DC native, he grew up on Capitol Hill, and attended school at The University of the District of Colombia.

Hananh joined the Crossroads team in the fall of 2014. Orginally from San Francisco, Hannah’s interest in politics began at a young age while volunteering in underserved clinics, shelters and community centers and seeing how policy on the local, state and national levels impacts people’s day-to-day lives. Hannah worked full-time for Orgainzing for America in Philadelphia helping to reelect President Obama in 2012, and went on to intern for Congresswoman Jackie Speier in her local office. Hannah has also worked with the Democratic National Committee helping to plan and execute fundraising events in Northern California and the Northwest.

Hannah is a graduate of Occidental College, where she got her degree in political science in 2014. In her free time, Hannah enjoys exploring DC, watching the 49ers, and spending time with her family and friends on the East Coast.

CCS Interns.

Where we've worked

Contact

Contact Info

1825 K St NW Suite 450, Washington, DC 20006

(202) 962-0595 | (202) 747-2937 (FAX)

info@crossroadscampaigns.com

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