About Crossroads

Crossroads Campaigns Solutions is a political consulting firm providing essential services for successful political campaigns, civic engagement enterprises, and nonprofits. With a breadth and depth of experience spanning campaigns from town council to the presidency, our staff is well-suited to provide the guidance and assistance necessary for you to thrive.

What We Do

From local bids for city council to nationally-targeted senate races, Crossroads has helped dozens of campaigns across the country - from candidates and political parties to nonprofits and advocacy organizations - build the campaign needed to win on election day


Grassroots Mobilization & Field
Crossroads can help advocacy organizations and campaigns mobilize communities to take action. We have put together innovative strategies utilizing a plethora of available tools for distributing campaign messages through diverse outlets - contacting legislators through websites, writing letters to the editor, rally events, face-to-face meetings, and a variety of other strategies. Whatever the cause, Crossroads will reach out to your target community and raise awareness of an issue to return positive results.

Strategic & Campaign Planning Crossroads helps campaigns, advocacy groups, membership organizations, trade associations, 527s, and PACs become more effective in accomplishing their internal and public goals. We work hard to develop a strategy that matches organizational capability with short and long term goals. Not content to apply a one-size-fits-all action-plan, we spend the necessary time to assess and understand your organization’s strengths and identify potential areas of improvement.

Message Development & Tools
An important part of any advocacy strategy is communication. The Crossroads team works with organizations to ensure that there is outreach to community media outlets – from print to broadcast to radio to internet. With guidance, talking points, press releases and advisory templates, and tips about how to pitch the media, organizations not only receive positive attention for their current organizations but also have the tools and skills to assist them on future projects.

Spokesperson Training
As the public face of your organization or campaign, your spokespeople will have more impact on the public perception than any other member of your team. Crossroads can help connect your staff and volunteers with the training resources they need to ensure they’re always on their A-game when dealing with print, broadcast, and online media - as well as in outreach to the general public.

Data Management
Modern political campaigns consume and generate a mountain of data. Knowing what to make of all that information and how to put it to work becomes increasingly challenging. Crossroads has helped campaigns throughout the country make sense of their voter files, pinpointing the portions of the populace that need priority attention – those potential voters that staff time is best spent working to persuade and mobilize. With Crossroads on your team, your campaign will run with a precise and rational data strategy.

Targeting Strategy
Effective targeting is one of the most important pieces of a winning campaign, and the tool that makes the difference in a competitive race. The days of political mass-communication are long gone, replaced by micro-communication – talking to small groups of voters in a way that resonates specifically with them, making your messaging more relevant and with a stronger impact. Crossroads can help you identify groups to target in your race, and find effective ways to engage them.

Field & GOTV Strategy
Crossroads has helped dozens of campaigns and issue organizations across the country build winning field and GOTV campaigns. We work with our clients to take their agenda and issues and build an organizing framework that will effectively educate voters, engage activists, and show results at the polls. And most importantly, we will put in place processes that will ensure the sustainability of your grassroots operation long after Crossroads is no longer involved.

Paid Canvass Operations
The last thing a campaign manager needs in the closing weeks of a campaign is the added load of a paid canvass operation. Crossroads staff have put together dozens of canvasses across the country - whether a municipal or statewide election - we’ve been there. We can successfully manage the recruiting, training, logistics, and payroll leaving core campaign staff with one less responsibility on their plate.

Voter Registration
Crossroads can build a voter registration strategy and operation that will produce results. Our experience with campaigns that expand the electorate has been successful thanks to strong management and reporting matched with regular adaptation to the reality on the ground. Our registration programs urge new voters to utilize any vote-by-mail or early vote opportunities available in your state. After all, when more voters can cast a ballot for you, more voters will.

Voter Education
An issue campaign can’t expect voters to take action or turn out on Election Day if they’re unaware of the stakes. Crossroads can help your campaign put together a plan and gather the resources necessary to reach out to key groups and inform them about the voter registration process, or reasons to support your cause, take action in contacting their representatives, or vote for your candidate. We can help you make sure your target audience has the knowledge necessary to make the informed decisions your campaign needs.

Finance Planning
Fundraising is no easy task in the current environment, but Crossroads can help. Our staff can help your group develop a successful fundraising plan. We’ll help you think creatively about fundraising to find unique opportunities that lead to untapped donor dollars. We can help craft creative and catchy messaging to break through the apathy barrier and find the low-dollar donors that make the difference between the Cadillac plan and something less.

Fundraising Execution
The Crossroads staff has raised funds for a wide variety of candidate campaigns, political parties, and advocacy organizations. From direct mail and event planning to donor research and call-time management, our team can help you every step of the way to maximize your fundraising potential.

Online Messaging
Crossroads staff members are campaign veterans who have been responsible for online messaging in a variety of settings. We’ve written fundraising appeals, calls to action, general campaign updates, and everything else imaginable. We’ve been charged with creating email schedules, testing response rates, and finding creative ways to acquire new supporters and utilize existing ones. When it comes to online messaging, Crossroads staff has the experience and creativity to deliver results.

Web & New Media Development
We have built successful websites and online strategies for our clients. Ranging from prominent US Senate campaigns to local elections, our team will make sure your online tools match your online needs. Crossroads can build an online presence from the ground up or work to integrate existing technology and vendors into a comprehensive package to help you embrace netroots. We have experience with diverse content and contact management systems including NGP Campaign Office, Wired for Change / Democracy in Action, Joomla!, and ExpressionEngine. We can help develop strategies for outreach through blogs, Wikipedia, and other online outlets.

Group Facilitationg
Sometimes a third party is needed to keep meetings on the right track in order to meet goals. Other times, everyone knows a meeting is needed, but isn’t sure what the goal should be. Crossroads will work with an organization as the neutral party – looking at the big picture, making sure everyone has a chance to contribute, and working to bring consensus and reach a decision. We’ve worked with all sorts of groups, on all sorts of issues, to reach their goals.

Training Programs
Campaigns often have volunteers and staff who mean well and want to make a difference but, do not have the experience or knowledge necessary to efficiently and effectively carry out assigned duties. The staff at Crossroads has decades of experience that we are more than happy to share with your supporters. Whatever the type of campaign, Crossroads can put together a remote or on-site training program that fits your budget, time constraints, and goals.

Crossroads can help organizations develop plans and gather the resources necessary to contact legislators and mobilize communities to take action on education, direct service, and advocacy campaigns. We have put together innovative strategies utilizing a variety of available tools for distributing campaign messages through traditional and non-traditional communications.

We can help your organization set-up legislative meetings, create briefing material, and engage constituents through letter writing, phone call and email campaigns. Crossroads can also create person-to-person contact programs including but not limited to large scale canvasses, forums and events, voter registration and Get-Out-the-Vote (GOTV) efforts.

Crossroads has helped many electoral campaigns and issue organizations across the country build winning campaigns. We work with our clients to take their agenda and issues and build specialized campaigns that effectively educate and engage people towards results. More importantly, we will put in place processes that ensure the sustainability of your grassroots operation long after Crossroads is no longer involved.


Grassroots Mobilization & Field
Crossroads can help advocacy organizations and campaigns mobilize communities to take action. We have put together innovative strategies utilizing a plethora of available tools for distributing campaign messages through diverse outlets - contacting legislators through websites, writing letters to the editor, rally events, face-to-face meetings, and a variety of other strategies. Whatever the cause, Crossroads will reach out to your target community and raise awareness of an issue to return positive results.

Strategic & Campaign Planning Crossroads helps campaigns, advocacy groups, membership organizations, trade associations, 527s, and PACs become more effective in accomplishing their internal and public goals. We work hard to develop a strategy that matches organizational capability with short and long term goals. Not content to apply a one-size-fits-all action-plan, we spend the necessary time to assess and understand your organization’s strengths and identify potential areas of improvement.

Message Development & Tools
An important part of any advocacy strategy is communication. The Crossroads team works with organizations to ensure that there is outreach to community media outlets – from print to broadcast to radio to internet. With guidance, talking points, press releases and advisory templates, and tips about how to pitch the media, organizations not only receive positive attention for their current organizations but also have the tools and skills to assist them on future projects.

Spokesperson Training
As the public face of your organization or campaign, your spokespeople will have more impact on the public perception than any other member of your team. Crossroads can help connect your staff and volunteers with the training resources they need to ensure they’re always on their A-game when dealing with print, broadcast, and online media - as well as in outreach to the general public.

Data Management
Modern political campaigns consume and generate a mountain of data. Knowing what to make of all that information and how to put it to work becomes increasingly challenging. Crossroads has helped campaigns throughout the country make sense of their voter files, pinpointing the portions of the populace that need priority attention – those potential voters that staff time is best spent working to persuade and mobilize. With Crossroads on your team, your campaign will run with a precise and rational data strategy.

Targeting Strategy
Effective targeting is one of the most important pieces of a winning campaign, and the tool that makes the difference in a competitive race. The days of political mass-communication are long gone, replaced by micro-communication – talking to small groups of voters in a way that resonates specifically with them, making your messaging more relevant and with a stronger impact. Crossroads can help you identify groups to target in your race, and find effective ways to engage them.

Field & GOTV Strategy
Crossroads has helped dozens of campaigns and issue organizations across the country build winning field and GOTV campaigns. We work with our clients to take their agenda and issues and build an organizing framework that will effectively educate voters, engage activists, and show results at the polls. And most importantly, we will put in place processes that will ensure the sustainability of your grassroots operation long after Crossroads is no longer involved.

Paid Canvass Operations
The last thing a campaign manager needs in the closing weeks of a campaign is the added load of a paid canvass operation. Crossroads staff have put together dozens of canvasses across the country - whether a municipal or statewide election - we’ve been there. We can successfully manage the recruiting, training, logistics, and payroll leaving core campaign staff with one less responsibility on their plate.

Voter Registration
Crossroads can build a voter registration strategy and operation that will produce results. Our experience with campaigns that expand the electorate has been successful thanks to strong management and reporting matched with regular adaptation to the reality on the ground. Our registration programs urge new voters to utilize any vote-by-mail or early vote opportunities available in your state. After all, when more voters can cast a ballot for you, more voters will.

Voter Education
An issue campaign can’t expect voters to take action or turn out on Election Day if they’re unaware of the stakes. Crossroads can help your campaign put together a plan and gather the resources necessary to reach out to key groups and inform them about the voter registration process, or reasons to support your cause, take action in contacting their representatives, or vote for your candidate. We can help you make sure your target audience has the knowledge necessary to make the informed decisions your campaign needs.

Finance Planning
Fundraising is no easy task in the current environment, but Crossroads can help. Our staff can help your group develop a successful fundraising plan. We’ll help you think creatively about fundraising to find unique opportunities that lead to untapped donor dollars. We can help craft creative and catchy messaging to break through the apathy barrier and find the low-dollar donors that make the difference between the Cadillac plan and something less.

Fundraising Execution
The Crossroads staff has raised funds for a wide variety of candidate campaigns, political parties, and advocacy organizations. From direct mail and event planning to donor research and call-time management, our team can help you every step of the way to maximize your fundraising potential.

Online Messaging
Crossroads staff members are campaign veterans who have been responsible for online messaging in a variety of settings. We’ve written fundraising appeals, calls to action, general campaign updates, and everything else imaginable. We’ve been charged with creating email schedules, testing response rates, and finding creative ways to acquire new supporters and utilize existing ones. When it comes to online messaging, Crossroads staff has the experience and creativity to deliver results.

Web & New Media Development
We have built successful websites and online strategies for our clients. Ranging from prominent US Senate campaigns to local elections, our team will make sure your online tools match your online needs. Crossroads can build an online presence from the ground up or work to integrate existing technology and vendors into a comprehensive package to help you embrace netroots. We have experience with diverse content and contact management systems including NGP Campaign Office, Wired for Change / Democracy in Action, Joomla!, and ExpressionEngine. We can help develop strategies for outreach through blogs, Wikipedia, and other online outlets.

Group Facilitationg
Sometimes a third party is needed to keep meetings on the right track in order to meet goals. Other times, everyone knows a meeting is needed, but isn’t sure what the goal should be. Crossroads will work with an organization as the neutral party – looking at the big picture, making sure everyone has a chance to contribute, and working to bring consensus and reach a decision. We’ve worked with all sorts of groups, on all sorts of issues, to reach their goals.

Training Programs
Campaigns often have volunteers and staff who mean well and want to make a difference but, do not have the experience or knowledge necessary to efficiently and effectively carry out assigned duties. The staff at Crossroads has decades of experience that we are more than happy to share with your supporters. Whatever the type of campaign, Crossroads can put together a remote or on-site training program that fits your budget, time constraints, and goals.

Staff

Meet the Crossroads Team

John founded (and has since managed) Crossroads Campaigns in 2007, bringing over 22 years of experience in field, communications, technology, and strategic planning. His work since and prior to founding Crossroads has allowed him to apply his unique skills to both electoral and non-profit campaigns and initiatives all over the country (in over 30 states). At Crossroads, John has worked with a broad array of clients, including high profile U.S. Senate races, campaigns for city council, national issue advocacy organizations, and local ballot initiatives.

John also has extensive experience working with non-partisan organizations. As the managing principle of Crossroads, John was the managing consultant for the We Are America Alliance, an FFF grantee comprised of national and state field groups, beginning in 2009. In 2013, John founded the Center on Civic Engagement to continue his non-partisan work in the Latino and African American communities, and to begin his work with emerging API groups.

John has built and sustained his current client base of over 50 organizations by providing long-term technical assistance and support that is unique to each organization’s needs and situations. Some of CCS’s clients (partisan and non-partisan) include:

  • Jared Huffman for Congress – CA 2nd District (2012)
  • Orange County Communities Organized for Responsible Development (OCCORD)
  • Mi Familia Vota
  • National Network of Arab American Communities (NNAAC)
  • Steve Fulop for Jersey City Mayor (2013)
  • New American Leaders Project (NALP)
  • Julia Brownley for Congress – CA 26th District (2012)

John is a lifelong resident of Southeastern Pennsylvania where in 2009 he dipped his toe in the waters of local politics that ignited a passion for campaigns. Since then he has branched out from local politics to make campaigns a fulltime career having worked on the 2010 and 2014 Pennsylvania Gubernatorial elections. In between John has worked as a Field Operative in NJ and Texas working to contact and turnout voters for important elections.

As a diehard 4 for 4 Philadelphia sports fan (Eagles, Flyers, Phillies and Sixers) John knows all too well the agony of defeat having only witnessed ONE Championship parade in his beloved city. John suffers from an addiction to Batman that threatens to distract him from daily life.

Andrew is a Northern California native that came out to the east coast to attend Drew University in New Jersey, but still remains a faithful 49ers fan. Andrew worked on his first campaign Junior year of college doing literature drops and has been doing campaign field work ever since.

Before joining Crossroads, Andrew worked on campaigns in Ohio, New Jersey, California and New York, from Presidential campaigns to local races to issue advocacy campaigns. Recently Andrew worked in the Finance department of the successful New Jersey Marriage Equality campaign and the on going Human Right's Campaign's push to pass the Employment Non-Discrimination Act.

Dane Taylor joined Crossroads in April of 2012 and brings a diverse technical background to the team. Prior to joining Crossroads, Dane worked within a technical aspect at Apple for five years, and prior to that, in advertising and in a development and design capacity in such varied industries as banks, non-profits, education, social-media and email marketing. His experience in web/mobile development, graphic communications, publishing and SEO analysis provides a unique set of offerings and possibilities for our clients.

Dane has been interviewed for his experience and technical background by the Wall Street Journal, and has provided training to non-profits and publishing companies.

As a DC native, he grew up on Capitol Hill, and attended school at The University of the District of Colombia.

Franny Black started at Crossroads in May of 2015. She always had an interest in politics but did not become actively involved until her freshman year of college while volunteering with Organizing for America during Obama’s re-election. In the spring of 2014, Franny had a policy internship with Majority Group in Washington D.C. and developed a passion for progressive politics and a love of the city. Following that, Franny turned towards campaigns, interning with Tammy Duckworth for Congress 2014, and hasn’t turned back.

Franny will graduate from Miami University in Oxford, OH in December with degrees in Political Science and International Studies. Growing up in the Chicagoland area, Franny loves the Blackhawks and Bears, deep dish pizza, and refining her corn-hole skills.

Ann joined the Crossroads team in Spring of 2015, first as intern and then later as a staff member. She started interning in politics in 2012 with Senator Bob Casey Jr.'s Pittsburgh office and then as an Organizing Fellow with OFA in State College, PA. Before moving to Washington D.C. she worked as a Field Organizer for one of the most competitive Pennsylvania State Senate races during the 2014 midterm election.

Ann graduated from Pennsylvania State University in 2014 with a dual degree in History and Political Science. While at Penn State she was active with the Penn State International Affairs and Debate Association and the Alpha Pi Chapter of Phi Sigma Pi Co-Ed National Honors Fraternity. Originally from Pittsburgh, Ann loves Primanti's sandwiches, Steelers football and the always endearing Southwestern PA dialect. In her free time she likes to check out the D.C. brunch scene, binge watch Veep and jog at the National Mall.

Larissa originally hails from northeastern Pennsylvania where she grew up on a dairy farm. She has been involved in politics on many different levels for the last 10 years mainly in Pennsylvania but also in Virginia. She served on the executive board of the Pennsylvania Young Democrats and as campaign chair of the Susquehanna County Dems.

Being a native of the Scranton, Pennsylvania region, Larissa can say that yes, she’s seen every episode of the Office and will always choose it over the British version.

Elizabeth joined Crossroads in May of 2015, first as an intern and later as a staff member. Before joining Crossroads, Elizabeth worked on numerous Congressional, state, and local races in Virginia, as well as the 2016 Presidential primary. Outside of politics, she has interned with Teach for America and worked in public television and radio.

Originally from Richmond, Elizabeth is a graduate of the University of Virginia where she majored in Government and Media Studies. In her spare time, she enjoys watching college basketball (Go Hoos!), religiously reading POLITICO, and checking out live music.

Stephanie is a Connecticut native that came to DC to attend American University, where she graduated with a degree in International Studies and Spanish Studies. She spent her first two summers of college as a canvasser and a field manager for issue-based campaigns in Connecticut. Stephanie later held internships at Latin America Working Group in the Mexico and Border Program, where she developed a passion for immigration issues, and in the D.C. office of Senator Christopher Murphy.

Stephanie joined Crossroads in August 2016, first as an intern and later as a staff member. In her spare time, Stephanie enjoys listening to music, traveling, and spending time in the great outdoors.

Born in Aurora, Colorado and reared in Florence, Alabama, Tanya attended the University of Montevallo where she majored in Communication Studies and double minored in Public Relations and Economics. She served as Student Government Association President and Student Trustee during her time there. As a senior, she interned with the David Mathews Center for Civic Life focusing on improving civic life in Alabama. She enjoys indoor rock climbing, reading McSweeney’s, collecting new records for her vinyl collection, the occasional Netflix/Hulu/Amazon Video binge, and going to comedy clubs.

Tanya joined the Crossroads team in September 2016 after working on a Congressional campaign in south Florida where she deepened her love for progressive movements as well as her tan. Though she misses her family, friends, and southern style cooking, she knows her love for DC will one day inspire a Nicholas Sparks novel and/or film.

Jennifer joined Crossroads in September 2016 and brings over 13 years of communications, tech, and political experience to the team. Jennifer began her career working at the DNC during the 2004 election and since then has strived to help non-profits further their causes with elegant and effective use of technology.

Before settling in Philadelphia, Jennifer spent a considerable amount of time living and traveling abroad including Russia, Canada, and Scotland where she attended the University of Glasgow earned a Masters of Arts degree with honors in Russian and Eastern European Studies. Though Jennifer was born in Pittsburgh and is a huge Penguins fan, it was during her time in Quebec where she found her true love, the Montréal Canadiens and she can be found being booed by local Philly fans anytime the Canadians are in town.

When Jennifer isn’t at her computer coding she also can be found horseback riding or spoiling her furbaby, Ramses, the Angriest Chihuahua.

Interns

Lisa Cheung
Nicole Harrison
Kyle DeVry

Where we've worked

Contact

Contact Info

1825 K St NW Suite 450, Washington, DC 20006

(202) 962-0595 | (202) 747-2937 (FAX)

info@crossroadscampaigns.com

Get in Touch