Paul Penzone found himself in the midst of a local race that garnered national attention. While his opponent starred in reality T.V. shows and made national news by disparaging the president, Paul used Crossroads to communicate with and win over the voters. With Crossroads’ help in national political outreach, online, and on the ground in Maricopa County, Paul wowed the political world with his strong showing against 'America’s worst sheriff.'

Assemblyman John Wisniewski is a known quantity – well-known and well-liked. But his campaign’s online capabilities didn’t live up to that full potential. We worked with the Assemblyman to maintain his existing website while changing the CMS – meaning that the visual changes were minimal, but the website had a much more powerful engine beneath the hood.

Michigan’s 2008 energy law was approved with overwhelming bipartisan support, after careful evaluation of its impact on energy bills, the electricity needs of Michigan families and businesses, how renewable energy fits in with the state’s generating fleet, and the price of power on the wholesale markets. Smart policy requires thoughtful consideration.

Michigan’s energy providers are making excellent progress toward reaching our current standard of 10 percent by 2015. Consumers Energy will invest $600 million in renewable energy over the next five years, and DTE Energy will spend $1.5 billion in direct capital investments. But there is still more work to do.

Any consideration of raising the state’s renewable energy standard should wait until after 2015, when the 10 percent standard can be evaluated on a number of key factors. Then state policymakers can decide if the standard should be raised or if there are other options, such as raising the state’s energy efficiency standards, to meet the energy needs of customers in an environmentally responsible manner.                                

Clean energy is the future. So when the Foundation for Nuclear Studies decided to build a website that would reflect their forward-thinking, innovative ideas, they approached Crossroads. Together, we constructed a new website that shares their narrative in a more innovative, meaningful way so that they can build the support they need to secure our energy future.

New Jersey is known for (among other things) their hard-fought elections. So when the NJDSC decided it was time to reengage and reenergize their supporters online by renovating their website, they worked with Crossroads team – which has extensive experience both in online organizing and field planning – to create a new website showcasing their latest efforts, most important campaigns, and rebranding themselves with a fresh, forward-thinking new look.

The New American Leaders Project is committed to getting first- and second-generation immigrants to run for office. It’s an important goal, and to expand their organizational abilities, Crossroads has worked to develop and implement a more robust national plan, organize trainings, build out their online presence, and recruit more candidates for office.

Progressive Majority, continuing its mission to promote local up-and-coming progressive candidates, is fully engaged in over 100 local in races across the country.  Crossroads helped Progressive Majority refine its 2010 political plan, aid its implementation, and advise and assist its political program in 2011 and beyond.

Senator Dan Inouye’s political action committee, DANPAC, wanted to revamp its website to better guide visitors to key information and opportunities for involvement the organization  has available. This included paring down underused website sections and highlighting the most important portions of the website. All of this was linked with a new NGP system for contribution and contact management. The organization closed after Senator Inouye’s death in December 2012.

Project Details

• website
• graphics
• email